The Cash Flow Disconnect: Why CFOs Say ‘No’ More Than They Say ‘Go’
Cash is king. From making sure you don’t run out of it to leveraging it well, cash drives business. The traditional role of finance is about cash stewardship—picking custodians, protecting against fraud and avoiding account overdrafts. With today’s relatively high interest rates and the scarcity of capital, modern businesses require more than stewardship. They need cash flow performance.